Published November 4th, 2003 by Jim O'Halloran
GPS in a Coke Bottle
Australian IT has some details on how Coke put GPS in a bottle for a compteition.
Putting satellite tracking in a Coke bottle posed serious technical challenges.
GPS only works outdoors, and the units had to be tough enough to survive weeks in fridges and vending machines, while at the same time looking and feeling like a normal bottle of Coke.
To get around these problems, Coke and local marketing agency Momentum Worldwide placed a Benefon GPS mobile phone inside specially designed Coke bottles that unscrews in the middle. Each half of the bottle is filled with Coke-coloured water, with a hollowed-out centre section carrying the Benefon mobile.