Published September 24th, 2003 by Jim O'Halloran
Geek Eye for the Luddite Guys
Fortune’s Geek Eye for the Luddite Guys is amusing in a geeky kind of way. Don’t know that the family in question ended up with much of an idea of what all the gadgets did, but I wouldn’t mind a few of ‘em 
This is no ordinary reunion of the nerds. These geeks—as different from nerds as orcs are from trolls—have been assembled as part of an audacious experiment: Can they deliver digital happiness to a small part of America and enable FORTUNE to ride the success of the hit reality show Queer Eye for the Straight Guy?