Published January 21st, 2003 by Jim O'Halloran
Mouth Wide Shut?
Joel on Software talks about publicity for unreleased products.
So, which is right? Should you talk endlessly about your products under development, in hopes of building buzz, or should you hold off until you’ve got something ready to go?
We issue a new software release about once a month, which probably makes us a bit unique. I’ve always been happy to talk about features which are already coded and will definately make the next release prior to that release, but reluctant to comit to things which haven’t been coded yet. I’m happy to solicit feedback for features we might implement, but I hate to give indications of when we might implement something, because things always change. There’s a happy medium there somewhere, but I’m not sure exactly where it is just yet.